Work Background

I use my digital experience and graphic arts acumen to solve my client’s problems in online media. From my work as a web producer, front-end developer, designer, creative director and user experience lead on over 100 projects for both large corporations and small businesses, I have developed an approach that is defined by highly functional and simple user-experiences and digital ideas.

Most recently, I have been working freelance as UX Lead for the both client side and agencies such as Scripps Network Interactive, Havas Tonic, Wunderman and Hook & Loop.  Previously, I defined UX processes for major advertisement agencies in roles such as VP, UX m:united (McCann) and as Associate UX Director, Publicis North-America. My focus was on helping upper management in new business pitches and selling best UX practices to the various teams. My UX team helped shape the experiences for Abbott, AXA Financial, P&G Digestive Wellness & HomeCare and Garnier.


Creative Problem Solving Approach

My experience as both a fine arts sculptor and web portal designer gives me creative insight into solving difficult programming problems. In 2007,  I developed an application for TV producers to streamline the process of managing and tracking royalty-assigned music backgrounds and cues in a live or live-to-tape setting. The challenge was making selections available instantly to multiple producers working in multiple locations while ensuring songs were never repeated (and royalties were correctly applied).

The inventive concept and design, built using my schema, navigation and user interfaces, was put through its paces in the high-profile, high-pressure setting of the NBC broadcast of the 2008 Beijing Summer Olympic Games.  NBC subsequently bought exclusive rights to the beta version.


Growing Up and Immigration to the USA

Born in 1977 in Germany of Vietnamese parents, I bring the combined artistic and cultural influences of Asia, Europe and America to my aesthetic sensibility and cultural awareness for advertisement campaigns. In middle school, I showed an exceptional aptitude for art and won the second place in the Europe-Wide National Painting competition for Germany, the Congressional Award in High School, and scholarships for San Francisco Art Institute and the Center for Creative Studies, MI.                  

I emigrated to the United States while still in high school. I obtained my MFA in sculpture from Parsons School of Design and my BFA from the University of Missouri-Columbia (MU). My work and worldview encompass the sensibilities of the three cultures that shaped my youth and young adulthood.  My visual works have been exhibited nation-wide, including at the Newark Museum, and I was commissioned for a Public Art Work by the City of New York.